Sandra Gurvis (www.sandragurvis.com) is the author of sixteen commercially published books and hundreds of magazine articles. A freelance writer for over 30 years, she has written corporate profiles and technical articles for clients such as Ohio State University Wexner Medical Center, Ohio Health, Merrill Lynch, Quantum Tapes, and Battelle Memorial Institute and publications such as Selling Power, Creativity, ASRT Scanner, Impact Cancer, Optical Technology, The World & I, and Spirit Magazine. Additionally, she has blogged and/or created Web content for the Ohio State Wexner Medical Center, Unity (formerly Siemens), Strategic Edge, AOL CityGuide, homestore.com, worth.com, and others. Along with editing, preparing and designing two OSU Wexner Medical Center newsletters, she assisted in the writing and publication of Transformations in Nursing & Health, the magazine for the OSU College of Nursing.